Needs a brand identity
With it’s rebranding into IHeartMedia last year, the former Clear Channel unshackled itself from the restrictive label of radio and embraced a new definition of self. Unfortunately, the public has failed to grasp this change and the company has struggled to describe its myriad of wonderful offerings for consumers and advertisers in a manner conducive to rapid recollection.
Power of Celebrity: With its massive reach and incredible station variety, IHeartMedia reaches every corner of popular culture and the celebrities who populate it. Additionally, the power of celebrity can permeate into all aspects of IHeart from Snapchat to live events.
There probably isn’t a shadowy organization that controls the music industry that allocates wealth and fame to certain people and businesses...But if there was, it would look like IHeartMedia.
Leverage the celebrity, and iHeart personalities.
Brand Managers: Adeel Shams, Kate Stewart
Strategist: Pat Grayhack
Copywriter: Jacob Pankey
Art Director: Sarah Carr, Rachel Wyse