Increase student attendance.
Students who have tickets are not showing up to the games. VCU averages around 200 no-shows per game.
Introduce app that allows students to meet other students to attend games with. No more advance ticketing, and introducing loyalty card, which will allow students to receive benefits for attending more games. We want to increase return rate leading to a greater number of student attendance to VCU men’s basketball games.
Interest in the program declines as they grow education levels
Build close relationships between players and students.
Brand Managers: Adeel Shams
Art Director: Ryan Witcher